From Outdated Wix Site to #1 Local Ranking: A Full-Stack Rebuild for GHC Building Solutions
#1 organic
"builders Stanthorpe QLD" — within weeks of launch
Top-3
"builders in Granite Belt QLD" — competitive placement
100 / 100
SEO score on both desktop and mobile
98–100
Performance score on both platforms
Zero
Factual inconsistencies — previously 3+ conflicting versions
Dual-licensed
NSW service region uncovered and marketed for the first time
Real credibility, invisible online
GHC Building Solutions is a Master Builders Award-winning custom home builder established in 2011, operating out of Stanthorpe in Queensland's Granite Belt region. Four Master Builders awards. A hands-on team led by the principal builder. Decades of genuine credibility in the local construction industry.
None of that was visible online.
Their site was running on Wix — dated design, slow load times, and critically, inconsistent business information scattered across pages: conflicting founding dates, mismatched addresses, and licensing details that didn't align. Zero structured data meant search engines and AI tools had no reliable way to understand, verify, or cite the business.
Despite the awards and track record, a potential client searching for a builder in Stanthorpe or the Granite Belt wouldn't find GHC Building Solutions in any meaningful position — and even if they did, the site would fail to surface the credibility the business had genuinely earned.
The core problem wasn't a lack of credibility — it was that the site couldn't surface the credibility that already existed. Inconsistent business facts, no structured data, and a platform with fundamental SEO constraints meant the gap between what GHC had earned and what search engines could verify was almost total.
Eight things done properly
Full rebuild — Wix to Next.js on Vercel
Replaced the legacy Wix site with a performant, custom Next.js build deployed on Vercel — eliminating platform constraints on URL structure, SEO, and page performance.
Ground-up factual audit
Reconciled conflicting founding dates, business address, and licensing information across the old site. In the process, uncovered that GHC was dual-licensed across Queensland and New South Wales — an entire service region that had never been marketed.
Full technical SEO and AEO infrastructure
Implemented JSON-LD structured data (Organization, FAQPage, BreadcrumbList schema), sitemap.xml, robots.txt, and llms.txt — ensuring the site was indexable by search engines and citable by AI answer engines from day one.
Two dedicated regional location pages
Built purpose-specific pages for Warwick and the Granite Belt region — each with real, area-specific content rather than thin doorway-page patterns. Both target distinct local search queries.
Two real project case study pages
Replaced generic portfolio content with real case study pages: a 2020 award-winning heritage renovation and a 2025 award-winning new build — both with verified Master Builders Award credentials.
Legacy URL cleanup
Implemented 301 redirects and filed search engine removal requests for 10+ old Wix URLs that were still being indexed with outdated business information — preventing conflicting signals in search results.
Working lead-capture forms
Configured fully functional contact and Opportunities (careers) forms on both the Contact page and a dedicated applications page — both tested end-to-end and live at launch.
Performance optimisation to 98–100
Achieved 98–100 across Performance, Best Practices, and SEO on both desktop and mobile — eliminating the render-blocking requests, unoptimised images, and bloated scripts common to Wix-based sites.
First page, first position
Within weeks of launch, GHC Building Solutions reached the #1 organic position for “builders Stanthorpe QLD” and a competitive top-3 placement for “builders in Granite Belt QLD” — both primary commercial intent queries for their market.
The site now carries zero factual inconsistencies across all pages. All schema markup is live and verified, enabling rich results eligibility and citation by AI answer engines. The site is indexed and actively monitored in both Google Search Console and Bing Webmaster Tools.
The dual-licensing discovery — uncovering the business's existing NSW licence — added an entire service region to the site's content and search footprint that had been completely absent from the previous site.
“Great, thanks Yuvrajsinh. We're very happy with the website and you've made the whole process very easy so thankyou!”
Holly Collier
GHC Building Solutions
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