Local SEO Checklist for Tradies and Service Businesses

Claim and verify your GBP listing

Set your business name exactly as it appears on your ABN / Companies House registration

Add your primary service area (the suburb or town you're based in)

Add all suburbs and towns you actually serve — not just your base location

Upload at least 10 photos of real completed work (not stock images)

Fill in every service you offer under the Services section

Set your hours accurately, including holiday hours

Add a link to your website

Post an update at least once a month

Ask every completed job for a review — by text or email, not just verbally

Respond to every review, positive and negative

Create a short link (bit.ly or Google's short link) to make it easy for customers to leave a review

Aim for a minimum of 10 genuine reviews before running any ads

State clearly on the homepage: what you do, and which suburbs/areas you serve

List your services explicitly — don't make customers guess

Include a phone number and contact form that are easy to find on mobile

Ensure the site loads in under 3 seconds on a mobile connection

Add schema markup (LocalBusiness, Service, BreadcrumbList) — your ecodevz site already has this

Ensure page titles and meta descriptions are unique and include your location

Add photos of real completed work with descriptive filenames and alt text

Create a dedicated page for each major suburb or town you serve

Write genuine, different content for each location page — not just the suburb name swapped in

Include local references: nearby landmarks, local knowledge, types of jobs in that area

Add an embedded Google Map showing your service area on each location page

Australia: list on Google Business Profile, Yellow Pages (yellowpages.com.au), True Local, HiPages, ServiceSeeking

UK: list on Google Business Profile, Checkatrade, MyBuilder, Rated People, Yell

New Zealand: list on Google Business Profile, Neighbourly, NoCowboys, Yellow NZ

Ensure your business name, address, and phone are identical across every listing (NAP consistency)

Write at least one paragraph per page that answers a direct customer question — clearly and completely in the first sentence

Use specific language: 'we install hot water systems in Swan Hill, VIC' rather than 'we offer a wide range of plumbing services'

Ensure your business description is consistent across your website, GBP, and all directories

Add an FAQ section to your website answering the most common questions customers ask before booking